Welcome to the Hive, Terrakotta.
Vincent, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Terrakotta is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US commercial real estate brokerage mapped, the 4,000 that look like your best customers, and three campaigns we'd run for Terrakotta in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Terrakotta.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a founder-led sales motion, and a marketing team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 4,000 to 6,500 more of your best customers?
You already have the dream ones: the commercial real estate brokerages that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 4,000 to 6,500 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a commercial real estate brokerage.
Every US brokerage sits in Census County Business Patterns and Google Maps listings, with agent counts and licensed broker names attached. We build the list from that, enrich each contact's phone and email, and time outreach to license filings and hiring cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 27,000 US commercial real estate brokerage firms and reach out when the right signal shows up, so Terrakotta is the first name a broker thinks of when skip tracing and dialing come up.
- New brokerage license filedState real estate commission rolls list new firms and broker-in-charge names.
- Agent headcount growthLinkedIn and brokerage website team pages show new hires monthly.
- BD or inside sales job postingIndeed and LinkedIn postings signal a push into cold outreach.
- CoStar or LoopNet listing volume spikePublic listing counts jump when a team adds acquisitions capacity.
- CCIM, SIOR or ICSC roster additionDesignation and conference rosters name brokers actively building pipeline.
- CRM migration announcementSalesforce, HubSpot or RealNex partner directories flag brokerages switching systems.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Census County Business Patterns, state real estate commission rolls, and Google Maps listings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Vincent, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.